Bow Tie Lab Diamonds – AI Visual System
AI visual and Shopify production for Bow Tie Lab Diamonds, a New York–based lab‑grown diamond brand. All hero, collection, and education imagery was generated and refined with AI for launch.
AI Workflow
Used Midjourney, DALL·E, Nano Banana, and Runway to generate multiple options per asset, then selected and refined images in Photoshop before implementing them in Shopify.
Role
Brand identity, AI imagery (hero, collections, certification), UX/UI layout, site copy, pricing/admin setup, and Meta Shop launch, working as solo creative lead with a small assistant team.
Key Outputs
Delivered a cohesive young‑luxury visual system for a high‑value jewelry category, proving AI can support a production‑ready eCommerce pipeline and significantly reduce photography costs.
